Prof. Gila E. Fruchter - Head of the School of Business Administration


Journals
  • 1. Gila E. Fruchter, Uri Srebro and Ezra Zeheb, "On several variable zero sets and application to MIMO robust feedback stabilization," IEEE Trans. Circuits Syst., Vol. CAS-34, Oct. 1987, 1208-1220.

  • 2. Gila E. Fruchter, Uri Srebro and Ezra Zeheb, "Conditions on the boundary of the zero set and application to Stabilization of systems with uncertainty," Journal of Mathematical Analysis and Applications, Vol. 161, No. 1, Oct. 1991, 148-174.

  • 3. Gila E. Fruchter, Uri Srebro and Ezra Zeheb, "On possibilities of utilizing various conditions to determine a zero set," Journal of Mathematical Analysis and Applications, Vol. 161, No. 2, Nov. 1991, 361-366.

  • 4. Gila E. Fruchter, "Generalized zero sets location and absolute robust stabilization of continuous nonlinear control systems, " Automatica, Vol. 27, No. 3, 1991, 501-512.

  • 5. Gila E. Fruchter and Shlomo Ben-Haim, "Stability analysis of one-dimensional dynamical systems applied to an isolated beating heart," Journal of Theoretical Biology, Vol. 148, 1991, 175-192.

  • 6. Shlomo Ben-Haim, Gila E. Fruchter, Gal Haim and Yehuda Edute, " Periodicities of cardiac mechanics," Am. J. Physiology, Vol. 261, 1991, H424-H433.

  • 7. Gila E. Fruchter and Shlomo Ben-Haim, "Dynamic properties of cardiovascular dynamical systems," Mathematical Biosciences, Vol. 110, 1992, 103-117.

  • 8. Gila E. Fruchter, Uri Srebro and Ezra Zeheb, "Stability of discrete nonlinear control systems," IMA Journal of Mathematical Control and Information, Vol. 14, No. 4, 1997, 333-352.

  • 9. Gila E. Fruchter and Shlomo Kalish, "Closed-loop advertising strategies in a duopoly," Management Science, Vol. 43, No. 1, 1997, 54-63.

  • 10. Gila E. Fruchter and Shlomo Kalish, "Dynamic promotional budgeting and media allocation," European Journal of Operational Research, Vol. 111, No. 1, 1998, 15-27.

  • 11. Gila E. Fruchter and Eitan Gerstner, "Selling with Satisfaction Guaranteed," Journal of Service Research, Vol. 1, No. 4, 1999, 313-323.

  • 12. Gila E. Fruchter, "The many-player advertising game," Management Science, Vol. 45, No. 11, November 1999, pp.1609-1611.

  • 13. Gila E. Fruchter, "Oligopoly advertising strategies with market expansion," Optimal Control Applications and Methods, Vol. 20, No.4, 1999, 199-211.

  • 14. Eyal Bialogorsky, Ziv Carmon, Gila E. Fruchter and Eitan Gerstner, "Overselling with opportunistic cancellations," Marketing Science, Vol. 18, no. 4, 1999, 605-610.

  • 15. Gila E. Fruchter, "A dual control problem and application to marketing," European Journal of Operational Research, Vol. 130, April 2001, 99-110.

  • 16. Gila E. Fruchter, Gary M. Erickson and Shlomo Kalish, "Feedback competitive advertising strategies with a general objective function," Journal of Optimization Theory and Applications, Vol. 109, no. 3, June 2001, 599-611.

  • 17. Gila E. Fruchter and Ram Rao, "Optimal membership fee and usage price over time for a network service," Journal of Service Research, Vol. 4, no.1, August 2001, 3-14, lead article.

  • 18. Gila E. Fruchter, "Advertising in a competitive product line," International Game Theory Review, Vol. 3, no.4, December 2001, 1-14.

  • 19. Gila E. Fruchter and Paul Messinger, "Optimal management of fringe entry over time," Journal of Economic, Dynamics and Control, Vol. 28, no.3, December 2003, 445-466.

  • 20. Gila E. Fruchter and Z. John Zhang, “Dynamic Targeted Promotions: A Customer Retention and Acquisition Perspective,” Journal of Service Research, Vol. 7, no.1, August 2004, 3-19, lead article.

  • 21. Engelbert J. Dockner and Gila E. Fruchter, "Dynamic Strategic Pricing and Speed of Diffusion,” Journal of Optimization Theory and Applications, Vol. 123, no. 2, November 2004, 331-348.

  • 22. Gila E. Fruchter and Simon Piere Sigue, “Managing Relational Exchange,” Journal of Service Research, Vol. 7, no.2, November 2004, 142-154.

  • 23. Gila E. Fruchter and Wenyu Dou, “Optimal Budget Allocation Over Time for Keyword Activated Banner Ads in Web Portals,“ Journal of Optimization Theory and Applications, Vol. 124, no. 1, January 2005, 157-174.

  • 24. Gila E. Fruchter and Charles Tapiero, “Dynamic Online and Offline Channel Pricing for Heterogeneous Customers in Virtual Acceptances,“ International Game Theory Review, Vol. 7, no.2, June 2005, 137-150.

  • 25. Gila E. Fruchter and Simon Piere Sigue, “Transactions Vs. Relationships: What Should The Company Emphasize?” Journal of Service Research, Vol. 8, no.1, August 2005,18-36.

  • 26. Gila E. Fruchter, Ram Rao and Mengze Shi, “Dynamic Network-Based Discriminatory Pricing,” Journal of Optimization Theory and Applications, Vol. 128, no. 3, March 2006, 581-604.

  • 27. Gila E. Fruchter, Eugin D. Jaffe and Israel D. Nebenzahl, "Dynamic Brand-Image-Based Production Location Decision," Automatica as a Special Issue on Optimal Control Applications to Management Science, Vol. 42, no. 8, August 2006, 1371-1380 .

  • 28. Gila E. Fruchter, Ariel Fligler and Russ Winer, "Optimal Product Line Design: A Genetic Algorithm Approach to Mitigate Cannibalization," Journal of Optimization Theory and Applications, Vol. 131, No. 2, November 2006, 227-244.

  • 29. Gila E. Fruchter and Ariel Fligler, "The Various Brands in the Optimal Product Line vs. the Optimal Single Product,” International Research Journal "Innovative Marketing," Vol. 3, No. 1, February 2007, 15-22.

  • 30. Gila E. Fruchter, "Dual Role-Based Pricing in a Dynamic and Competitive Environment," Journal of Optimization Theory and Application, Vol.138, No.1, July 2008, 27-44.

  • 31. Gila E. Fruchter and Yair Orbach, “A Utility-Based Dynamic Model Used to Predict Abnormalities in Diffusion Over Time,” International Research Journal "Innovative Marketing," Vol. 4, No.1, February 2008, 37-45.

  • 32. Gila E. Fruchter and Simon-Piere Sigue, "Social Relationship and Transactional Marketing Policies-Maximizing Customer Lifetime Value," Journal of Optimization Theory and Application, Vol. 142, No. 3, September 2009, 469-492.

  • 33. Gila E. Fruchter, "The Membership Fee Increases over Time with the Network Size," International Research Journal "Innovative Marketing," Vol. 5, No.3, 2009.

  • 34. Gila E. Fruchter, "Signaling Quality: A Dynamic Price-Advertising Model," Journal of Optimization Theory and Application, Vol. 143, No.3, December 2009, 479-496.

  • 35. Yair Orbach and Gila E. Fruchter, "A Utility-Based Diffusion Model Applied to the Digital Camera Case," Review of Marketing Science, Vol. 8, Article 1, 2010, 1-26.

  • 36. Gila E. Fruchter and Murali Mantrala, "Proactive Planning of the Timing of a Partial switch of a Prescription to Over-the Counter Drug," Production and Operations Management, Vol. 19, No. 5, 2010, 614-628.

  • 37. Gila E. Fruchter, Eitan Gerstner and Paul W. Dobson, "Fee or Free? How Much to Add On For an Add-On," Marketing Letters, Vol. 22, No. 1, March 2011, 65-78.

  • In Press

  • 38. Yair Orbach and Gila E. Fruchter, " Forecasting Sales and Product Evolution:
    The Case of the Hybrid/Electric Car," Technological Forecasting and Social Change, 2011, forthcoming.

  • 39. Gila E. Fruchter and Christophe Van den Bulte, “Why the Generalized Bass Model Leads to Odd Optimal Advertising Policies,” International Journal of Research in Marketing, 2011, forthcoming.

  • 40. Moti Zviling and Gila E. Fruchter, "Selecting the Celebrity to Endorse Products," Journal of Advertising Research, 2011, forthcoming.


Books
  • CHAPTERS IN BOOK:

  • Gila E. Fruchter, "Absolute robust stabilization of continuous nonlinear control systems." In: Fundamentals of Discrete-Time Systems, edited by Mohammad Jamshidi, Mohamed Mansour, Brian D.O. Anderson, Nimal K. Bose, Albuquerque, New Mexico, USA, 1993, 257-262.


  • Gila E. Fruchter, “Two-Part Tariff Pricing in a Dynamic Environment.” Chapter in the book: Optimal Control and Dynamic Game: Applications in Finance, Management Science, and Economics, edited by C. Deissenberg and R. Hartl, Kluver Academic Publishers, Dordrecht, The Netherlands, 2005.


Conferences
  • REFEREED PAPERS IN CONFERENCE PROCEEDINGS:


  • 1. Gila E. Fruchter, Uri Srebro and Ezra Zeheb, "An analytic method for design of uncertain discrete nonlinear control systems," Proceedings of the 15th Conference on IEEE in Israel, The 15th Conference of IEEE in Israel, April 7-8, 1987.

  • 2. Gila E. Fruchter, Uri Srebro and Ezra Zeheb, "On several variable zero sets and application to MIMO feedback stabilization," Proceedings of ISCAS 1987, International Symposium on Circuits and Systems, Philadelphia, May 4-7, 1987.

  • 3. Gila E. Fruchter and Shlomo Ben-Haim, "Stability analysis of one-dimensional dynamical systems applied to beating heart," Proceedings of ICCON' 89, International Conference on Control and Applications, Jerusalem, April 3-6, 1989.

  • 4. J.L. Speyer, Gila E. Fruchter and Y.S. Hahn, "A game theoretic approach to dual control," Proceedings of Seventh Yale Workshop on Adaptive and Learning Systems, 1992.

  • 5. Gila E. Fruchter, "Absolute robust stabilization of continuous nonlinear control systems," Proceedings of Symposium on Fundamentals of Discrete-Time Systems (In Honor of Professor Eliahu I. Jury), 1992.

  • 6. Gila E. Fruchter, Jason Speyer and Sinpyo Hong, "A game theoretic approach to compensator design for linear systems in presence of disturbance and parameter uncertainty," Proceedings of CDC-92, The 31st IEEE Conference on Decision and Control, Arizona, December 16-18, 1992.

  • 7. Gila E. Fruchter, Gary M. Erickson and Shlomo Kalish, "Feedback competitive advertising strategies with a general objective function," Proceedings of the 8th International Symposium on Dynamic Games and Applications, Maastricht, The Netherlands, July 5-8, 1998.




  • PAPERS PRESENTED AT SCIENTIFIC CONFERENCES and SEMINARS:


  • 1. The 15th Conference of IEEE in Israel, April 7-8, 1987: "An analytic method for design of uncertain discrete nonlinear control systems."

  • 2. International Symposium on Circuits and Systems, May 4-7, 1987, Philadelphia: "On several variable zero sets and application to MIMO feedback stabilization."

  • 3. International Conference on Control and Applications, April 3-6, 1989, Jerusalem. Invited lecture: "Stability analysis of one-dimensional dynamical systems applied to beating heart."

  • 4. The 31st IEEE Conference on Decision and Control, December 16-18, 1992, Arizona: "A game theoretic analysis of a linear compensator in the presence of disturbance and parameter uncertainties."

  • 5. Marketing Science Conference, March 12-14, 1993, St. Louis, Missouri: "A game theoretic approach to advertising expenditures in a duopoly market."

  • 6. Marketing Workshop, May 1994, Tel-Aviv University, Tel-Aviv: "Dynamic advertising competition."

  • 7. International Workshop on Dynamic Competitive Analysis in Marketing, Montreal, Canada, Sept. 1-2, 1995: "Feedback promotional strategies in a growing dynamic competitive market: theory and empirical study."

  • 8. Informs 1996 Marketing Science Conference, March 7-10, 1996, Florida: "Dynamic advertising strategies with market expansion."

  • 9. Game Theory Workshop, May 1996, Technion, Haifa: "Differential games in advertising."

  • 10. Marketing Workshop, September 1996, MIT sloan School of Management, Cambridge:
    "Dynamic targeted promotions: A customer retention and acquisition perspective."

  • 11. 1997 Marketing Science Conference: Marketing Science and technology, Berkeley, March 21-24, 1997: "Cultivating technological managers for customer expertise."

  • 12. Marketing Workshop, September 1997, Haas School of Business, UC, Berkeley:
    "Satisfaction Guaranteed as a surplus extracting device."

  • 13. INFORMS Israel, Tel-Aviv, June 28 - July 1, 1998: "Satisfaction Guaranteed as a surplus
    extracting device."
    14. 8th International Symposium on Dynamic Games and Applications, Maastricht, The Netherlands, July 5-8, 1998: "Feedback competitive advertising strategies with a general
    objective function."

    15. Marketing Science Conference, Insead, France, July 10-13, 1998: "Satisfaction guaranteed as a surplus extracting device."

  • 16. Marketing Science Conference, Los Angeles, June 22-25, 2000: "Dynamic Two-Part
    Tariff for a Network Service."

  • 17. Marketing Science Conference, Wiesbaden, Germany, July 5-8, 2001: "Tailored Promotions for Customer Retention and Acquisition: Theory and Experimental Evidence."

  • 18. Marketing Science Conference, Edmonton, Canada, June 27-30, 2002: "Dynamic Network- Based Discriminatory Pricing."

  • 19. Marketing Science Conference, University of Maryland, College Park, June 12-15, 2003: "Optimal Budget Allocation Over Time for Keyword-Activated Banner Ads in Web Portals."

  • 20. Marketing Science Conference, June 24-26, 2004, Erasmus Universiteit Rotterdam.
    Invited lecture, in a special session: "Dynamic Targeted Promotions: A Customer
    Retention and Acquisition Perspective."

  • 21. Marketing Science Conference, Erasmus Universiteit Rotterdam, June 24-26, 2004:
    "Dynamic Brand-Image-Based Production Location Decisions."

  • 22. Marketing Workshop, March 22, 2005, Tel-Aviv University. Invited seminar: "Dynamic Brand-Image-Based Production Location Decisions."

  • 23. Research Seminar, May 16, 2005, Bar-Ilan University, Department of Economics. Invited seminar: "Dynamic Brand-Image-Based Production Location Decisions."

  • 24. Optimal Control and Dynamic Games: Workshop in Honor of Suresh Sethi, June 2-5, 2005, Aix en Provence. Invited lecture: "Dynamic Two-Part Pricing in a Dynamic Environment.”

  • 25. Marketing Science Conference, Emory University, June 16-18, 2005: "Optimal Launch Timing of Over-the-Counter Versions of Prescription Drugs. "

  • 26. 12-th International Symposium on Dynamic Games and Applications, University of Nice Sophia Antipolis, France, July 3-6th, 2006: "Dual Role-Based Pricing in a Dynamic and Competitive Environment."

  • 27. 2007 Israeli Operations Research Society (ORSIS) conference, Israel, May 13-14, 2007: "Social Relationship and Transactional Marketing Policies- Maximizing Customer Lifetime Value."

  • 28. 16th Annual Frontiers in Service Conference, San Francisco, California, USA, Oct. 4-7,
    2007: “Can Sellers Rely on Buyer Commitment?”

  • 29. Marketing Science Conference, June 12-14, 2008, Vancouver, Canada, Invited lecture, in a special session: "Buyer-Seller Relationships and Customer Lifetime Value."

  • 30. Marketing Science Conference, University of Michigan Ann Arbor, Michigan USA, June 4-6, 2009: "Optimal Advertising under the Generalized Bass Model of New Product Diffusion."

  • 31. 2nd Workshop on Economics of Advertising and Marketing, St-German en Laye, June 11-13, 2009: "Optimal Campaign Replacement and Pulsing Policies with Wear-out Effects."

  • 32. 11th Workshop on Optimal control, Dynamic Games and Nonlinear Dynamics, University of Amsterdam, May 31—June 1, 2010: "Dynamic pricing for Subscription Services."

  • 33. Marketing Science Conference, University of Cologne, Germany, June 17-19, 2010: "Dynamic pricing for Subscription Services."