Prof. Hizky Shoham Wins Best Article Prize

Date: 2020-09-06 Hour: 8:09

Prof. Hizky Shoham, of the Program for Hermeneutics and Cultural Studies, has been awarded Best Article Prize from the Journal of the History of Childhood and Youth for his article "Small Sales Agents (of Nationalism) Inside the House": Childhood, Consumer Culture, and Nationalism in the Jewish Yishuv of Interwar Palestine," 12.1 (Winter 2019).

In the article Shoham examines the relationship among childhood, the capitalist consumer culture, and nationalism in the Yishuv (the Jewish community) of Mandatory Palestine between the two world wars. He looks at contemporary advertisements and campaigns that targeted children in order to determine whether the cultural category of child-as-consumer, free to choose among products, had already emerged in the Jewish urban middle class.